The company’s total electricity consumption jumped from 31 terawatt hours (TWh) in 2024 to 43 TWh in 2025. This is very easily the biggest increase in their electricity consumption ever, and it puts them way ahead of Microsoft. It is almost certainly a reflection of the obscene energy hunger of their ever-expanding bloated generative AI systems, and a vindication of the warnings we’ve been raising for several years now.
Alphabet Inc. pays Samsung Electronics Co. an “enormous sum of money” every month to preinstall Google generative AI app, Gemini, on its phones and devices, according to court testimony, even though the company’s practice of paying for installations has twice been found to violate the law.